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In today’s information age,
we are increasingly surrounded by examples of converged media. The collaboration between consumer online services and the broadcast media has successfully brought the internet to television and television to the internet, but the ramifications of this trend go well beyond just the repurposing of the same material for different audiences. The fusion of media technologies is leading to the creation of entirely new mediums for the transmitting and receiving of information. Providing the right technology will clearly be a significant factor, but the driving force behind the continued growth will be enabling the acceptance and adoption by the consumer. |
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As part of this process,
the recruitment and retention of top talent will be critical in ensuring that opportunities are identified, analysed, developed and exploited. T3, with its detailed understanding of the converging media market place, is positioned to provide a dedicated service to assist clients meet this important talent requirement. 
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